Power BI 101: 5 Ways DataStrike Leverages Machine Learning in Power BI

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Data is becoming the standard in driving informed decision-making in today's modernized world. With the onset of powerful analytical tools like Microsoft Power BI, organizations can transform raw and unstructured data into dynamic insights that power growth. However, leveraging Power BI requires more than just surface-level data analytics. That's where an MSP (Managed Service Provider) like DataStrike steps in. We can implement, configure, monitor, and maintain your Power BI platform and leverage its Machine Learning (ML) capabilities, unlocking exciting possibilities for your business. Here’s the Power BI 101; the 5 ways DataStrike helps you to leverage Power BI utilizing machine learning.

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1. Predictive Analytics

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Thanks to the DataStrikes data engineering team, we provide expert environmental assessments before creating dashboards with best-in-class data visualization that utilize machine learning. You can more accurately predict sales figures, customer churn, and market demands thanks to built-in modeling powered by DataStrike. For example, let’s say you’re in the dental industry. DataStrike can analyze years of historical data to predict upcoming seasonality drops like back to school checks or broken crowns after Easter. This allows us to build a dynamic forecast for the next fiscal year. With DataStrike's expertise, your organization can stay ahead of the curve and proactively respond to changing market dynamics.‍

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2. Anomaly Detection

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DataStrike can detect anomalies as they occur. Identifying these threats will allow us to flag future unusual patterns and outliers within your datasets. Whether it's mitigating fraudulent transactions, identifying malfunctions, or spotting irregular consumer behavior, our real-time anomaly detection solutions allow for swift action to reduce risks and preserve business and data integrity.

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3. Personalized Recommendations

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In today's competitive landscape, customers expect a personalized experience. DataStrike leverages Power BI's machine learning to deliver personalized recommendations tailored to individual preferences and behaviors. Our experts can analyze past interactions and user profiles, and our recommendation engines offer targeted product suggestions, content recommendations, and promotional offers, enhancing customer satisfaction and maximizing opportunities for generating revenue. With DataStrike's personalized recommendation solutions, your business can deliver hyper-targeted experiences that resonate with your audience.

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4. Sentiment Analysis

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Understanding customer and client sentiment is essential for gauging attitudes and behaviors toward your brand. Doing so helps to identify their pain points and refines overall brand messaging. DataStrike leverages machine learning to perform sentiment analysis on various data sources, including social media listening across any channel you operate on, feedback, and product reviews. By cross-examining this data and extracting indicators on sentiment, our solutions provide dynamic insights into the beliefs and perceptions customers have towards your business. This also goes for clients in the B2B realm. DataStrike equips your business with the tools to listen, understand, and respond to your audience effectively.‍

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5. Intelligent Forecasting

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Forecasting accuracy is crucial for resource allocation, budget planning, and inventory management. DataStrike helps your business leverage the machine learning capabilities of Power BI by implementing forecasting models built with high accuracy. Whether you have vast datasets, a need for inventory management, data latency gaps, or resource demands, our advanced solutions for forecasting provide strategic insights you can glean to drive operational efficiency and strategic decision-making. Our Data Engineers equip your organization with intelligent forecasting capabilities, where you can foresee demand fluctuations, scale up and down as needed, mitigate risks, and capitalize on emerging market opportunities.

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In Conclusion…

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This is just a Power BI 101 breakdown of what our Data Engineers can do for you. DataStrike will help you leverage Power BI's machine learning capabilities to equip your business with analytics solutions proven to drive business growth. With over 100 years of combined experience, our Data Engineers will implement your Power BI journey. Partner with DataStrike today for a data strategy that will propel your business forward in the digital age.

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About DataStrike 

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DataStrike is the industry leader in 100% onshore data infrastructure services and enables companies to harness IT changes as a catalyst for growth. With a network of highly specialized experts, strategic partnerships with the world's biggest technology providers, and a platform agnostic approach, DataStrike provides innovative solutions and practical guidance to accelerate digital transformation initiatives and drive better business outcomes for small-to mid-sized businesses. Click here to learn more about our service offerings.      

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